AboitizLand Branding | November 22, 2019
AboitizLand continues the roll-out of its expansion plans with the launch of Asiera Homes, its economic housing brand. It will be the developer’s second offering in Pampanga following Ajoya, making quality homes accessible to more Filipinos in Central Luzon.
Asiera Homes offers affordable, well-built houses in a gated community with its own amenities. With its affordable pricing ranging from PHP1.2 million to PHP1.7 million, as well as flexible financing schemes, Asiera Homes will give many more hardworking Filipinos the ability to attain the home they have always dreamed of.
Asiera Homes features more than 400 two-storey townhouses within a gated community. Future residents can choose from the mid-unit, which features a 44 sqm lot and a 40 sqm floor size, or the end unit with a 66 sqm land area and 40 sqm floor size. All townhouses have an open layout on the second floor so residents can customize space based on their needs.
They can also enjoy Asiera’s suite of amenities, which promotes bonding time with friends and family. A multi-purpose hall and pocket green spaces can host gatherings and parties, while a basketball court helps develop camaraderie among neighbors. A nearby town plaza has commercial establishments that meet daily needs and security personnel are present to ensure the safety of residents 24/7.
“We understand that every hardworking Filipino dreams of having their own home. We want to help turn this into a reality with Asiera Homes, an affordable and master-planned development perfect for starting families,” says AboitizLand President and Chief Executive Officer David Rafael.
While the International Monetary Fund expects the Philippines to be the fastest-growing economy in Southeast Asia, the national government estimates that almost six million houses need to be built to accommodate the growing population. AboitizLand aims to assist in the country’s housing challenges with this new residential project.
Asiera Homes is located in Mexico, Pampanga, a progressive part of Central Luzon. With a burgeoning economy with a growth of 7.1 percent in 2018, this region is poised to be the next hub for major trade and investment. Additionally, Asiera Homes is less than an hour away from New Clark City, the country’s first smart, disaster-resilient and sustainable megacity that is 40 times bigger than Bonifacio Global City.
“As we celebrate 25 years in the real estate industry, we continue to challenge ourselves to create more properties that help address the country’s housing needs,” ends Rafael. “At the same time, we want to empower Filipinos by giving them the opportunity to have a house they can call their own.”
Asiera follows the success of Ajoya Pampanga, a 17-hectare property launched in August of this year. The Ajoya communities are also present in Cabanatuan, Nueva Ecija, and Capas, Tarlac. Asiera Homes will begin development in the first quarter of 2020.