Amy Chua | January 24, 2019
KINDer, Aboitiz Foundation’s crowdfunding website, gathered almost half a million pesos or Php466,599 during its “12.12 Double Your Kindness Day” fundraiser. This amount was matched by the Foundation, bringing the total amount raised to nearly one million pesos to fund various development projects.
The projects supported by KINDer are initiatives that collectively pursue social growth and aim to uplift the lives of various communities. These projects are implemented by civic organizations or by Aboitiz business units. These include the Bangketa Eskwela project, which conducts classes for street children in Metro Manila; Smile Train, which funds the medical surgeries of persons with cleft lip; and other CSR projects such as the PawiCAMP, Hope Builders, and #Hashtag LunchbagPH.
The Aboitiz Foundation attributes this success to the Kinder Ambassadors composed of Aboitiz team members from various business units and the proponents of the KINDer campaigns. These ambassadors advocated their chosen campaigns and called for support through online donations on their social media accounts. Through their encouraging engagement, the CSR projects will receive more funds that will benefit more communities nationwide.
Beyond the 12.12 Double Your Kindness campaign on December 12, 2018, KINDer continues to advocate towards a concerted action to advance communities. It pushes through with providing a platform that matches those who need help and those who want to help.
To support and know more about the KINDer campaigns, visit kinder.aboitiz.com.