livelihood assistance
Stage (From left): MGen Noel S. Clement (Commander, 10th Infantry Division, Camp General Manuel T. Yan Sr., Mawab, Compostela Valley), Undersecretary Berna Romulo-Puyat (DA Administration and Marketing), Secretary Emmanuel Piñol (Department of Agriculture), President Rodrigo Roa Duterte, Secretary Delfin Lorenzana (Department of National Defense), LtGen Rey Leonardo Guerrero (Chief of Staff of the Armed Forces of the Philippines) and Lt. Gen. Benjamin R. Madrigal Jr. (Commander, Eastern Mindanao Command, Panacan, Davao City). Ground (Back row, from left): Ones Almario (GM, Apo Agua), Myco Carlo B. Pernes (Regional Sales Manager, Pilmico), Dr. JC Collano (Veterinary Service Training Specialist - Poultry), Jefferson C. Abian (AVP for Feeds Sales, Pilmico), Sabin M. Aboitiz (COO, Aboitiz Equity Ventures), Jim J. Aboitiz (COO, Aboitiz Power Distribution Utilities), Danel C. Aboitiz (COO, Aboitiz Power Corporation - Oil Group Business Units), DJ Sta Ana (FVP for Corporate External Relations, AEV), Christopher M. Camba (VP for Corporate External Relations, AEV), Arturo Milan (Mindanao Affairs Head, AEV), Rodger Velasco (COO, Davao Light and Power Company). Ground (Front row, from left): Gregory C. Canoy (CSR Specialist, Pilmico), Thet Castillo (External Relations Manager, Pilmico), Apol Castro (VP for Corporate Strategy and Business Development, Pilmico), Maricar Bautista (AVP for Corporate External Relations, AEV), Jade Hazel D. Gamas (CSR Manager, Apo Agua), Rossano Luga (AVP for Reputation Enhancement, DLPC), Fermin Edillon (Community Relations Manager, DLPC), Vince Tan (AVP for Corporate External Relations, AEV), JP Domingo (Reputation Manager, AP Oil BU) and Bernard Mamuad (AVP Executive Protection, AEV).


P.A.G.K.A.I.N. Para Sa Mga Bayani Livelihood Program

Amy Chua | Feb. 26, 2018

It was middle of last year when the Department of Agriculture (DA) started implementing “TienDA,” which aims to provide farmers and fisherfolk a direct outlet where they can sell their produce to consumers at low prices and at the same time maximize their profit.


(Far left) Pres. Rodrigo Duterte during the launch of Dept. of Agriculture’s TIENDA project at Camp General Manuel T. Yan in Mawab, Compostela Valley last January 22, 2018. Seated on stage (from left): Maj. Gen. Noel Clement, Commanding General of the 10th Infantry Division in Camp Gen. Manuel Yan, DA Undersec. Berna Romulo-Puyat, DA Sec. Emmanuel Piñol and Defense Sec. Delfin Lorenzana.

The program called “Karne, Isda, Supply, Suporta sa Masa at Ekonomiya or KISS ME (a partnership between DA and the Department of National Defense) is part of the support activities of TIENDA. This time, its goal is to give wounded soldiers an opportunity to manage their own KISS ME outlets to further support their livelihood.

Farmers and fisherfolk directly sell their produce at low prices, thus maximizing their profit under the Department of Agriculture’s “TIENDA” program.




Under KISS ME is the Aboitiz-led livelihood project dubbed P.A.G.K.A.I.N. (Pagbabago ay Gawin, Kabuhayang pang-Agrikultura Iaalay Namin) Para Sa Mga Bayani livelihood program. Agriculture Sec. Manny Piñol updated Pres. Rodrigo Duterte on these projects on January 22, 2018 during the launch of the TIENDA project at Camp General Manuel T. Yan in Mawab, Compostela Valley Province.


Aboitiz Group will donate a total of 60 kits of egg-laying machines, which will be distributed to military camps that will be selected by the DA and DND. We would like to thank the Aboitiz Group for supporting this government.

-Manny Piñol, Secretary of the Department of Agriculture


To show the Aboitiz Group’s strong support for the project, top executives from its various business units went to Compostela Valley to formally donate 10 kits of egg-laying machines to the 10th Infantry Division based in Mawab.

Aboitiz Group donated 10 kits of egg-laying machines to Camp General Manuel T. Yan in Mawab, Compostela Valley. For the ten kits, about 460 eggs may be produced daily for 16 months.

An egg-laying machine is a backyard farming starter kit that allows the continuous production of eggs in a period of 16 months. Each livelihood kit contains 48 heads of Ready-to-Lay (RTL) hens, galvanized steel cages, feeders, and water gallon containers. In addition, one month supply of Pilmico feeds will also be provided. For the ten livelihood kits, an average of about 460 eggs may be produced daily for one year and four months.

According to Maj. Gen. Noel Clement, Commanding General of the 10th Infantry Division in Camp General Manuel T. Yan, this is the first time that a private company has engaged in such a noble project where they are the beneficiaries. “It’s a very welcome development actually, especially here at division headquarters, I have more than 2,000 troops that are stationed here so having these livelihood programs will help us in as far as our daily subsistence is concerned,” Maj. Gen. Clement said.

Ten egg-laying machine kits were also donated to Camp Panacan in Davao on Jan. 20, 2018. The remaining 40 kits will be distributed to eight other military camps.

The wounded soldiers who had been relegated to desk work due to their condition will manage the egg-laying machines. The personnel of Pilmico Foods Corporation (Pilmico), the Aboitiz Equity Venture’s food subsidiary, will provide the technical assistance and capability trainings for the injured soldiers.

Several business units of the Aboitiz group collaborated for this sustainable project. This includes the Davao Light and Power Company, Therma Mobile Inc., Therma South Inc., Pilmico, Aboitiz Equity Ventures, and Aboitiz Power Corp. through the Aboitiz Foundation.


In everything we do, we always think of how we can be a partner for growth to our customers. We in Pilmico are glad to be part of this groupwide project, a program that allows us to improve the lives of our stakeholders at the same time grow our business.

-Apol Castro, Vice President for Corporate Strategy and Business Development, Pilmico


The Aboitiz Group implements this project as part of its promise of advancing business and communities. It has always been the commitment of the Aboitiz Group to empower those who are in need, enrich them with the technical know-how and skills so they can become more productive citizens and be able to fend for themselves and the entire community where they belong.